Founded in December 2018 in Kingston upon Hull, Ethical House bears testament to Faith Hanson's profound dedication to ethical beauty.

With 14 years of extensive experience in the cosmetics industry, including notable roles at The Body Shop, Lush, and Beauty Outlet, Faith laid the foundation for something extraordinary.

Ethical House was born out of a passion for sustainable ingredients, an unwavering commitment to eco-friendly practices, and a steadfast dedication to cruelty-free and vegan beauty products. This venture is more than a business; it mirrors Faith's fervor for responsible and ethical beauty solutions, reflecting the values she holds dear.

To provide quality vegan, cruelty free and eco-friendly cosmetics to the masses.

Ingredients to be ethically sourced, plant as many trees as possible, reduce waste, explore new eco options for cosmetics and campaign for a greener, better future. 

To encourage customers to 'rethink their relationship with cosmetics', inspire others to think about shopping more ethically.

Trust- We want you to trust us and buy with confidence. That’s why we’re open and honest when communicating with our customers.

Honesty- Being honest is just good business.

Laughter- We believe laughter is the best medicine, it’s great for the mind, body and soul! Let’s face it, why wouldn’t you want to laugh at work.

Family- We are a family run business. We embrace this value and work towards a better future for generations to come.

‘RETHINK YOUR RELATIONSHIP WITH COSMETICS’- This is our most important value. Be expressive, shout about what you love, try new things and explore the unknown. We live by this and hope to inspire our customers to do the same.

Be responsible for ourselves as individuals and as a business. To take action to address climate change, reduce our waste and reduce our carbon emissions. 

Here's an update of our process so far. 

There is more to be done but everyone starts somewhere. That is why for every review and purchase we plant more trees. Every month we plant a fixed number of trees too.

Trees are key pillars of the world for both humans and the environment.

Benefits For Humans

Purification - Trees purify water and slow down rain by filtering it with their roots. This prevents erosion and reduces the risk of saturation and flooding.

Water Supply - Roughly 1/3 of the world’s largest cities rely on protected forest areas for a large proportion of their drinking water.

Oxygen Production - They produce oxygen. It is estimated that 1 acre of trees can provide the oxygen requirements of 12 people for a year.

Absorb Harmful Gases - In addition to absorbing CO2, trees also absorb harmful pollutant gases such as sulphur dioxide, ozone, ammonia, carbon monoxide and nitrogen oxides.

Cooling - Trees cool the surrounding air by providing shade and by a process called transpiration cooling. This is where trees release water droplets from their leaves that cool the surrounding area when they evaporate.

Medical Properties - We derive many medicines from tree bark, leaves and flowers of different species. These are usually used in herbal medicine, but many compounds in pharmaceutical industries are based on those originally extracted from trees.

Developing World - Many of the world’s extreme poor live close to a forested area. Food, drink and equipment obtained from these forests can account for up to 28% of total household earnings in some tropical and subtropical regions.

Mental Health - Trees and nature have been shown to improve mental health and cognition in both healthy individuals and those suffering from mental illness.

Homes - Forests support approximately 80% of the world’s terrestrial biodiversity.

Insects - Trees also support large numbers of insect populations, with some trees such as Birch and willow supporting upwards of 300 species of insect.

Prevents Extinction - As many as 100 species a day could go extinct from the loss of closed tropical rainforests.

Carbon Capture - Natural forests capture CO2, acting as carbon sinks. Every year, forests and trees absorb the equivalent of 2 billion tonnes of CO2, roughly 1/3 of all CO2 released from the burning of fossil fuels.

Carbon Storage - Deforestation enhances climate change by releasing stores of CO2. Roughly 18% of global emissions comes from deforestation (5-10 GtCO2e) which is more than the world’s entire transport sector.

Protection - Trees make soil less vulnerable to erosion. The tree canopy also provides protection for the soil underneath.

Nutrient Recycling - Tree detritus (often in the form of fallen leaves) enables nutrient recycling between the trees and soil.

Soil Structure - Tree roots both loosen the topsoil and increase the porosity in the subsoil. Also, the reliable source of carbon from perennial trees benefits the microorganism in the soil which binds the soil particles together improving structure.