All-in-One Natural Mascara – Lengthen, Volumize, and Strengthen Naturally

Discover the power of our multi-award-winning All-in-One Mascara, designed to give you long, voluminous lashes while caring for your delicate eye area. This mascara provides length, thickness, and volume, making it a must-have for natural beauty lovers. Adored by customers and beauty experts, it delivers outstanding performance without compromising on ethics or ingredients.

Unlike conventional mascaras, this formula is free from petrochemicals, artificial fragrances, and harsh preservatives. Instead, it contains botanical oils that nourish, strengthen, and protect lashes, promoting healthy lash growth. Whether you want a natural everyday look or bold, dramatic lashes, you can layer it up effortlessly for high impact.

Why You'll Love This Natural Mascara

• Lengthens, thickens, and volumizes lashes naturally.

• Water-resistant formula that withstands daily wear.

• Smudge-proof and flake-free for all-day perfection.

• Enriched with botanical oils to nourish and strengthen.

• Great for sensitive eyes – pH balanced and gentle.

• 100% vegan, cruelty-free, and Halal certified.

Perfect for Sensitive Eyes

If you struggle with watery or easily irritated eyes, this mascara is for you. Formulated with gentle plant-based ingredients, it is pH-balanced to prevent irritation. It’s ideal for all skin types, contact lens wearers, and those prone to eye sensitivity. The lightweight, conditioning formula ensures comfort from morning to night.

Eco-Friendly Packaging

We believe beauty should never come at the expense of the planet. That’s why our mascara comes in sustainable packaging, reducing plastic waste by 66%.

• Vial: Aluminium with a BPA-free liner.

• Cap/Wand: Mixed materials (plastic & aluminium).

• Outer Box: FSC Certified paper printed with soy-based inks.

How to Recycle

• Paper box and aluminium vial – fully recyclable.

• Cap and wand – dispose of separately as they contain mixed materials.

By choosing aluminium over plastic, we support eco-friendly beauty choices while ensuring our packaging is easily recyclable.

How to Apply for Best Results

1. Start at the base of your lashes, gently wiggling the wand upward.

2. Apply one coat for a natural look or layer up for added drama.

3. For extra volume, let the first coat dry slightly before applying another layer.

4. Remove with warm water or a natural oil-based cleanser for a gentle clean.

Conscious Beauty for All

Our mascara is suitable for all genders. It’s also pregnancy-safe, making it a reliable choice for those looking for a non-toxic and gentle alternative.

By choosing this mascara, you are supporting ethical beauty and making a positive impact on the planet.

Learn more about Ethical House's eco-friendly approach and other sustainable beauty products on our blog.

Ingredients You Can Trust

We believe in full transparency, so here’s exactly what goes into our mascara:

• Aqua – Water-based formula for a lightweight feel.

• Rice Bran Wax (Oryza Sativa Wax) – Strengthens lashes and provides a natural hold.

• Organic Olive Oil (Olea Europaea) – Nourishes and conditions lashes.

• Coconut-Derived Cetyl Alcohol – Adds smoothness without irritation.

• Carnauba & Candelilla Waxes – Enhance volume and hold naturally.

• Vegetable Glycerin – Retains moisture for soft, healthy lashes.

• Stearic Acid & Acacia Gum – Naturally thicken and stabilize the formula.

• Black Iron Oxide (CI 77499) – Safe, natural pigment for deep black color.

• Phenoxyethanol – A gentle preservative for product safety.

INGREDIENTS: Aqua, Oryza Sativa Wax (Rice Bran Wax), Organic Olea Europea (Olive Oil), Cetyl Alcohol (Coconut), Coernica Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron oxide (CI 77499), Aminomethyl Popandiol, Phenoxyethanol.

Safety & Storage

• Do not consume. Keep out of reach of children.

• Store in a cool, dry place away from direct sunlight.

Committed to Ethical Beauty

We are proud to supply our customers with products that prioritise performance, ethics, and sustainability. Every purchase helps us continue our mission to offer natural, cruelty-free beauty alternatives.

For more information on vegan and cruelty-free cosmetics, visit PETA’s official guide.

Choose All-in-One Mascara for a beauty routine that aligns with your values. Shop now and experience the power of natural, ethical beauty.

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